
PROJECT
Time to care
With this campaign for flaconi we want customers to feel that giving someone a self-care gift is a way of treating them, giving them a moment to step away from the ‘to do’ list and the broader pressures of life. ‘Time to Care’ fits perfectly with the sentiment of the season, while celebrating the power of self-care.











INFO
Creative Director
Rebecca Rupcic
PHOTOGRAPHER
Sarah Kühl
Hair & Make-up
Sutida Vestewig
Styling
Charlotte Gindreau
Concept, Art Buying, Production, Post-Production
PULP