PROJECT

Call me Queen Campaign

Get ready to vibe like a queen!

We're super proud of our latest 360° campaign for the essence Call Me Queen Dramatic False Lash Mascara Launch.

Our Quest? To craft a campaign bursting with queenly allure: From teasing video snippets to mind-blowing CGI PR videos, a roadshow with a custom queen truck design, a treasure trove of paid and owned media assets, POS display, merchandise toolkits, we left no gemstone unturned!

Let's talk stats:
 60 video assets
 4 CGI PR clips
 75 image motifs
 1 PR roadshow
 8 regional paid media campaigns

We bow down to everyone who poured their heart and soul into this project with us!

INFO

Director

Lisa Pollmann

DOP

Viktor Sloth

Photographer

Linda Ambrosius

Hair & Make-up

Annika Blüge, Adina Hensel

Styling

Victoria Beck

Concept, Production, Post-Production

PULP