The sky is the limit: That's the motto of Marc Cain’s first virtual Fashion Show. 

Last summer, the new collections were premiered differently: Not as a classic Fashion Show during Berlin Fashion Week, but as a digital film streamed on YouTube Premiere. The light-flooded, ultra-modern Marc Cain headquarters at the Bodelshausen production site set the perfect architectural stage for a new form of fashion show experience .

We created and produced this first virtual fashion Show for Marc Cain.

Rebecca Rupcic

Caro Weller

Frederick Gomoll

PULP