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Project
essence Foundation Stick
We’re beyond excited to share our latest 360° campaign for the essence Foundation Stick launch.
By leveraging the dual meaning of "stick"—both the foundation stick itself and the power of sticking together with friends—we’ve created a fun, memorable link between the product and lifestyle it promotes. From captivating video clips to stunning image motifs and bold creative direction, every element reinforces this connection. With engaging paid and owned media assets, eye-catching POS displays, we’ve ensured that "Let’s Stick Together" is more than just a claim—it’s a beauty statement.
Let's talk stats:
593 video assets
17 social clips
193 image motifs
8 regional paid media campaigns
This time essence had a special treat for their customers with a bespoke Foundation Stick POP UP store, which we've conceptualized and designed.
So get ready and Let's stick together! Because beauty is better when it's shared.
Info
Director
Lisa Pollmann
DOP
Viktor Sloth
HAIR & MAKE-UP
Annika Blüge, Adina Hensel
Art Direction
Lea Baintner
Photographer
Teresa Horstmann
STYLING
Amrei Felicia Leßmann
Concept, Production, Post-Production
PULP