Project

essence “Hello, Good Stuff!” integrated multi-channel campaign

Say goodbye to PEG’s, microplastics and parabens, and say “Hello, Good Stuff!”

In 2020, global cosmetic brand essence approached PROFASIONAL to create a multi-channel international campaign to launch their new vegan and cruelty-free product range packed with good ingredients: essence “Hello, Good Stuff!”

From concept to creative direction, production & post, we brought to life the line’s cool & confident, fun-loving & bold approach to cosmetics in over 200 print motifs, films for social & paid media assets, as well as POS guidelines to round out the immersive on- & offline experience.

Social Media Assets

Info

CREATIVE DIRECTOR

Rebecca Rupcic

FILM DIRECTOR

Caro Weller

DOP

Frederick Gomoll

PHOTOGRAPHER

Sarah Kühl

MAKE-UP ARTIST

Annika Blüge

HAIR ARTIST

Theo Schnürer

PULP

Concept, Casting, Production, Post-Production